Is your trademark down by the beach?

If you live in a moderate to cool (and sometimes downright cold) climate like Canada, you might often look forward to vacationing in a tropical clime.

One popular destination for Canadians is the general Caribbean Islands ranging from Jamaica to Dominican Republic, and including more.

Although there are many vacation spots, resorts, outfitters, providers, and locales to choose from, somehow people make a distinction and remember some trips more than others.

How can that be?

The truth is that there are many factors, and just like in the world of trademarks, there’s actually many factors that play together to make a brand memorable, no matter the brand.

For example, are you travelling to a “safe” location (be it the drinking water or otherwise)?

Is that what you will remember about your trip – safe drinking water?

Think for example about something as technically mundane as a beach.

Some will argue that one beach is the same as the other.

But is it?

Is it a white sand beach?

Is there lots of seaweed?

How are the tides?

What are the local temperatures and variances?

How are the waves?

Are there lots of kids running around and having fun, or is the beach quiet and deserted?

Are people playing volleyball nearby, or is it scuba-diving galore?

And of course, don’t forget – whether you are on public grounds or a private resort, someone is spending money to maintain and upkeep that beach for a reason.

You and your hard-earned dollars are always welcome to relax at the beach, and that relaxation factor is what will help you enjoy your time away.

All of these tiny little invisible factors actually play into the value of any given trademark in the tourism industry.

Clients remember not just the brand, but the experiences tied to the band.

And that can go right down to the sand, and watching with great wonder as plant life, for example, grows in hostile hot sand just feet away from ebbing and flowing salt water.

The next time you’re escaping cold climate and in the mood to think about intellectual property, think about all the tiny subtle little things that are making your vacation worthwhile.

You may even discover that no matter the brand, the real power of a tourism trademark may well lie at the beach, much like a buried treasure.

Also don’t forget, we haven’t even begun to look at food, music, art, entertainment, culture, and tradition.

Each of these areas probably deserves its own intense study.

No matter what though, it’s clear that a lot goes into a good brand, and so a lot goes into a good trademark.

Always travel safe and have fun.

Here’s a general non-endorsed link to a sample resort that sports a beach in a Caribbean destination.

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Any patents, trademarks, or technologies referenced in this article are owned by their respective owners.

Questions regarding this article can be directed to Tapas Pain.

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These articles and opinions do not express or constitute legal advice.